2027 · San Diego

GLOTECH 2027 · The academic track of the AI Hospitality Summit by the AI Hospitality Alliance

Where research meets the people who put AI to work.

A new style of academic conference that puts academics and industry in the same room. Present peer-reviewed research on AI in hospitality and tourism to hotel executives, technology leaders and investors, not only to other professors. Industry leaders come to the academic sessions, and academics join the industry sessions, labs and receptions.

March 1–2, 2027San Diego Marriott Mission ValleyIn personAbout the AI Hospitality Summit
RESEARCH INDUSTRY One room 500 attendees Mar 1–2 · San Diego

Why this format

The best parts of an academic conference and an industry summit, in one ticket.

Your research reaches industry

Present to the people who decide

  • Double-blind peer review by an international scientific committee
  • Research sessions, a poster gallery and the new AI Best Practices Showcase, all inside the Summit
  • Every submission carries a short industry implications statement that practitioners can act on
  • Fast-track review consideration with leading hospitality and tourism journals
You join the industry program

Sit in the room where AI strategy is set

  • Full access to the AI Hospitality Summit main stage sessions and hands-on AI labs
  • Trade show access to AI hospitality vendors and startups
  • Receptions with hotel brand, management company and technology leaders
  • Research-to-practice roundtables that pair scholars with practitioners

One room, both directions

Academics in the industry sessions. Industry in the academic seminars.

GLOTECH runs as the parallel academic track inside the Summit, at the same hotel and on the same days. Nobody has to choose a side.

  • Academics attend the industry program: main stage keynotes and panels, breakout workshops on AI governance, AI visibility, AI readiness and direct booking, hands-on AI labs, the trade show and both receptions.
  • Industry attends the academic seminars: Summit attendees are invited into the GLOTECH research sessions and the AI Best Practices Showcase to hear what the evidence says.
  • Shared spaces: coffee breaks, lunch, the AI demo playground and the networking receptions bring both groups together.
  • Academic session times: scheduled within the two Summit days and announced with the program on February 15, 2027.

Who you will meet

Summit speakers announced so far

Speakers announced by the AI Hospitality Alliance. More will be added.

Ira VoukFounder and CEO, AI Hospitality Alliance
Wei ManfrediSVP, AI and Architecture, IHG Hotels & Resorts
Keryn McNamaraChief Information Officer, Aimbridge Hospitality
Gustaaf SchrilsChief Information Officer, Omni Hotels & Resorts
Matt SchwartzChief Technology and Marketing Officer, Sage Hospitality Group
Charlie OsmondCo-founder and Chief Growth Officer, Triptease
Tom ButtigiegCEO, Grevon
Lana UdalovFounder and CEO, Polydom
Anil AggarwalCEO, Milestone
Nick SlavinCEO and Co-Founder, Curacity
Carl WinstonDirector, L. Robert Payne School of Hospitality and Tourism Management, San Diego State University
Cihan CobanogluProvost and Professor, Virscend University

Summit sponsors

Canary Technologies · Cendyn · Cloudbeds · Curacity · FLYR Hospitality · Grevon · Lighthouse · Milestone · UNA by Polydom · RMS · Actabl · Triptease

How it is different

A conference built for impact as well as citations.

Typical academic conferenceTypical industry summitGLOTECH 2027
Who hears your workOther academicsNo research trackAcademics, hoteliers, vendors and investors
Peer reviewYesNoDouble-blind, international committee
Industry sessions and labsRarelyYesFull two-day Summit access
Vendors and trade showNoYesYes
Publication pathwayProceedingsNoneProceedings plus journal fast-track consideration
What you leave withFeedback from peersContactsPeer feedback, industry partners, data access and case ideas

Ways to take part

Present your work, or come to learn.

Research paper

Full papers

Completed empirical or conceptual studies, presented in a 15-minute research session.

Paper guidelines
Work in progress

Extended abstracts

Early-stage projects that benefit from industry feedback, data partners or field sites. Oral or poster.

Abstract guidelines
New for 2027

AI Best Practices Showcase

Share the best real-world use cases of AI in hospitality and tourism business: the problem, the AI solution, and the measured results.

How the showcase works
No submission needed

Attend and learn

Join as an attendee without presenting. Sit in on the research sessions and the AI Best Practices Showcase, attend the full industry program, and meet AI hospitality leaders and vendors.

How to attend

Research tracks

What we want to hear about.

The tracks follow the questions the industry is working through right now, so your session lands in front of the people who care most about it.

  • T1AI-driven distribution and the future of booking
  • T2Agentic AI and machine-to-machine commerce
  • T3Data ownership, identity and AI governance
  • T4Operations, automation and service robotics
  • T5Guest experience and consumer behavior in the AI era
  • T6Workforce, skills and human-AI collaboration
  • T7AI in hospitality and tourism education
  • T8Responsible, ethical and sustainable AI
  • T9Smart destinations and tourism marketing

Key dates

A short runway. Plan now.

The Summit is capped at 500 attendees, so the academic timeline closes early. All deadlines are 11:59 p.m. Pacific.

  1. Nov 2, 2026Call for papers and AI Best Practices cases opens
  2. Jan 10, 2027Submission deadline: papers, extended abstracts and best-practice cases
  3. Jan 24, 2027Acceptance notifications
  4. Feb 7, 2027Presenter registration deadline (needed to appear in the program)
  5. Feb 10, 2027Final papers, slides and posters due
  6. Feb 15, 2027Program published
  7. Mar 1–2, 2027GLOTECH 2027 at the AI Hospitality Summit, San Diego

Track record

The third edition of GLOTECH.

GLOTECH started in Las Vegas in 2025 and grew in San Diego in 2026. In 2027 it moves into the industry's own room.

2027
San Diego Marriott Mission Valley

Academic track of the AI Hospitality Summit · March 1–2, 2027

Call for papers
2026
San Diego State University

Hybrid · September 18–21, 2026 · 47 accepted papers from more than 20 countries

View 2026
2025
UNLV Black Fire Innovation, Las Vegas

Hybrid · September 16–19, 2025 · inaugural edition

View 2025

Organizers and partners

Who is behind GLOTECH 2027.

Organized by

Virscend University, Irvine, California, and the Association of Global Educators (AGE)

Academic track of

The AI Hospitality Summit, the flagship event of the AI Hospitality Alliance

Supported by

Journal of Hospitality and Tourism Technology (SSCI) and the IFITT North America Chapter