ICCTH 2027: AI and Robotic-Enabled Opportunities and Challenges
April 27 to 30, 2027 · Hengqin, China · Hybrid format
The International Conference on Culture, Tourism and Hospitality (ICCTH) brings together scholars, industry professionals and policymakers to discuss the intersection of culture, tourism and hospitality. ICCTH 2027 looks at how artificial intelligence, service robots and automation create new opportunities and new challenges for the sector.
Conference tracks
Topics include, but are not limited to, the following.
1. Cultural Tourism and Sustainable Development
- The role of cultural heritage in tourism
- Sustainable tourism practices in cultural sites
- Preserving cultural identities in the tourism industry
2. Hospitality and Culture
- Cultural diversity in hospitality management
- The influence of culture on customer service
- Cross-cultural communication and tourism services
3. Technology and Innovation in Tourism
- Digital transformation in tourism and hospitality
- The role of VR and AR in enhancing cultural tourism
- Smart tourism and the future of cultural experiences
4. Tourism, Cultural Exchange, and Globalization
- Impact of globalization on local cultures
- Cross-border tourism and cultural exchange programs
- The influence of international tourism on local economies and communities
5. Tourism Marketing and Cultural Branding
- Destination marketing and branding
- The role of social media in promoting cultural tourism
- Cultural storytelling in tourism campaigns
6. Health, Wellness, and Cultural Tourism
- The intersection of cultural heritage and wellness tourism
- Spiritual and cultural aspects of health tourism
- Trends in cultural wellness travel
7. Generative AI and Intelligent Systems in Tourism and Hospitality
- AI chatbots, agents and virtual assistants in guest service
- Personalization and recommendation systems
- AI in revenue management, marketing and operations
8. Service Robots and Automation
- Robots in hotels, restaurants, airports and attractions
- Guest acceptance of and trust in service robots
- Human-robot interaction and service design
9. AI, Workforce, and Ethics
- Jobs, skills and training in an AI-enabled industry
- AI in hospitality and tourism education
- Privacy, trust, bias and responsible AI
10. Smart Destinations and Data Analytics
- Big data, forecasting and decision support
- Digital twins and smart city tourism
- Measuring and managing visitor flows
11. Greater Bay Area and Macau-Hengqin Tourism Integration
- Cross-border travel and multi-destination tourism
- Integrated resorts, MICE and events
- Regional cooperation and policy
Submission categories
- Full papers (up to 6,000 words)
- Extended abstracts (up to 1,500 words)
- Work-in-progress papers (abstracts of 500 to 1,000 words)
All submissions go through double-blind peer review. For a paper written in Chinese, please email Professor Lyu at lujy@hzcu.edu.cn.
Important dates
- Abstract and paper submission deadline: February 15, 2027
- Notification of acceptance: rolling
- Conference: April 27 to 30, 2027
Hybrid format
ICCTH 2027 is held in a hybrid format, so you can take part in person in Hengqin or online.